Over the last few years, user/customer experience emerged as a key differentiator and Google designed their products & services precisely on this principle. Not only Google but, Apple, Airbnb, Amazon, Phillips to name a few invested big in design. They invested in design to become more innovative & profitable and grow faster than companies that doesn’t.

Off late I started thinking less like an architect and more like a designer. Innovation, rapid amendments in technology and more context-driven solutions forced a change in thoughts & approaches. The lateral thinking ability is appreciated & valued more as a designer & solution provider developed within the formal architecture curriculum. The development of a service or product is concerned with Human-Centred Design. Hence, the conventional architecture practices demand correction in their business model. Architects must understand each private practice, independent of the category of projects is in the business of serving consumers. You must become a problem solver or strategist. And to students, you approach every single architectural design project to achieve a solution to a user problem of that specific space.

If you truly want to stay engage and prolific for the long term, let’s begin the transition from architect to designer. You just should be a little more purposeful in the creative process.